What We Do
Strategy | Business Development | Content Creation | Digital Marketing | Experiential | Creative Direction
Strategy
Do the research; get results.
We believe in culture and staying true to it. Whether it's music, action sports, or street art, we can help align your brand successfully with the correct target demographic.
Business Development
Build your business with our relationships.
Whether it's sales, brand partnerships or creating new revenue streams, our executive team has 80 plus years of combined experience in building businesses and forging strong relationships.
Content Creation
Keep your audience passionately engaged.
Creating great content is easy, but creating great content that is meaningful for your brand and creates ROI is not so easy. Our veteran film makers have not only made successful feature films, they have also worked with some of the biggest brands in the world from Facebook to GE to Nike. Let us help you tell your story.
Digital Marketing
Use the right digital platforms for your brand.
In a world where every brand seems to be everywhere, we can help your company find the right lanes for your needs. We will find the right platforms to reach your audience effectively and efficiently. No hype, just metrics.
Experiential
Too often brands forget to be tangible.
There is something to be said for seeing, hearing, and touching a brand in the real world. These experiences bring your brand to life in a way that you just cannot achieve digitally or through more traditional methods. We can bring your brand to life with strategic events and experiential activations.
Creative Direction
Dare to be different.
In a world full of homogenous brands, those that dare to stand out and push the boundaries are those that reap the rewards. Great creative direction should stimulate, challenge, excite and engage your customers. Let our team of cultural experts and creatives help get you there.
MAGNETIC MAGAZINE
Owned and Operated Media
Progressive Music + Culture
Magnetic Magazine captures the current landscape of electronic, hip-hop and indie music culture with top artist interviews, breaking news, industry coverage, fashion, festivals and events, DJ/Production gear, and gadgets. Magnetic covers the entire spectrum of this incredibly fast moving culture.
Who We Are
A seasoned team of media, marketing and content executives with a proven track record of success.
David C. Ireland
Founder / CEO
David Ireland began his career in 1995 founding BPM Magazine and P•cket a local Southern California events guide for the electronic music scene. In August of 2000, BPM Magazine merged with djmixed.com LLC an online media company based in Los Angeles which later evolved into the Overamerica Media Group [OMG] in 2003.
OMG later acquired two more print publications (Vapors, C-16) and created the Infiltrate Marketing Agency and HypeCircle a digital agency and online ad network which represented Hypebeast, Highsnobiety, and other top tier culture sites. OMG became known for 360 marketing campaigns offering clients multiple touch points including experiential, digital and traditional media. In 2007 the company had become a boutique powerhouse working across multiple verticals (hip hop, electronic music, action sports and auto culture) with more than $8 million in annual billing and 24 full-time employees.
In 2009, Ireland left Overamerica Media Group to serve as the VP of Marketing at Diesel where he launched the largest 360 advertising campaign in the brand's US history with the BE STUPID initiative.
Returning to his roots in media in 2011, he cofounded the online music and culture portal Magnetic Magazine and later FitEDM.com. The Magnetic Agency Group was created in 2015 growing the business into a multinational company with offices in Denver, Los Angeles, and Madrid.
Over the course of his career, Ireland has worked with some of the top companies in the world including Ford, Kia, Nike, Puma, Levis, Sony, Xbox, Live Nation, Apple, Red Bull and many other blue chip brands.
Laura D. Smith
Chief Content Officer
Laura Smith is an independent producer of award-winning narrative and documentary films. She produced the indie horror sensation It Follows, which premiered at the 2014 Cannes Film Festival and garnered Film Independent Spirit Award nominations for Best Director, Best Editing, and Best Cinematography, as well as I'll See Your In My Dreams, which premiered at the 2015 Sundance Film Festival and garnered a Gotham Award nomination for Best Actress, both films also making IndieWire’s list of “Top 20 Grossing Indies of 2015.” Her most recent film, And Then I Go, had its world premiere at the 2017 Los Angeles Film Festival, where it was met with rave reviews. Smith also produced Scott Teems' That Evening Sun, which won the Audience Award and a Special Jury Prize at its 2009 SXSW Film Festival premiere and garnered to Film Independent Spirit Award nominations.
Smith began her career working under Oscar-nominated filmmakers Paul Thomas Anderson and Andrew Niccol. Other feature credits include Factory Girl, Come Early Morning, Happy Endings, Lonely Hearts, The Year of Getting to Know Us, Victor, Sironia, and A Single Frame.
Alongside her film and television work, Laura has produced corporate video and viral web campaigns for clients such as Facebook, Pinterest, Nike, Ray-Ban, TOMS Shoes, IBM, GE, and Cisco.Smith was named on Variety's “10 Producers to Watch” list in 2015 and nominated for the Piaget Producers Award at the 2016 Film Independent Spirit Awards. She is a Sundance Institute Fellow, a Film Independent Producing Fellow, and has lectured and served on panels for universities and organizations such as UCLA, Sundance Institute, Film Independent, SAGIndie, SXSW, and the Austin Film Society.
Our Clients
From independent brands to corporate powerhouses.
